
What to prepare before starting your accounting firm website project
A website project moves faster and costs less when the firm shows up prepared. Here's exactly what to gather before the first design call.
Typza articles on accounting firms: practical advice on websites, search and winning more enquiries.
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A website project moves faster and costs less when the firm shows up prepared. Here's exactly what to gather before the first design call.

Squarespace gets dismissed as too simple for a serious professional firm. For most accounting practices, that simplicity is exactly the point.

AI chat tools are already naming accountants when people ask for recommendations, and most firms have no idea why they're left out. This post explains what gets a firm picked.

DIY website builds look free until you count the hours, the missed leads, and the rebuild that usually follows. Here's the real comparison.

A template and a custom website can look similar in a screenshot but perform very differently. Here's how to pick the right one for your firm.

Schema markup is the invisible code that tells Google and AI tools exactly what your accounting firm does. Almost nobody adds it correctly, and that's a real opportunity.
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Accounting firm website costs range wildly, from free templates to five-figure custom builds. Here's what actually determines where you should land.

Most accountant website FAQs are filler. Here are the questions real clients ask and AI tools actually quote, plus how to write answers that get picked up.

High-value clients aren't evaluating your competence, they're evaluating your calibre. Here's how to build a website that communicates it properly.

A clean design and a service list aren't trust signals. Here are the six specific things that actually convince a cautious business owner to reach out.

Most accounting website copy is accurate and completely forgettable. Here's how to write copy that actually speaks to the stressed owner reading it.

Service pages are where SEO for accounting firms actually gets won or lost. Here's what makes one thin and forgettable versus one that ranks and converts.

Local SEO for accountants isn't a single trick, it's six specific, controllable fixes. Here's what each one does and why most firms are missing them.

Paid advertising only produces enquiries while you're paying for it. Here's how to build a client pipeline for your accounting firm that keeps growing on its own.

Contractors change accountants more often than most clients. A website built to capture them properly generates enquiries on its own, no extra hours needed.

Specialising means fewer total enquiries. It also tends to mean better ones. Here's a straight comparison of what you gain and give up either way.

Most accounting firms sound identical online, which is why prospects compare on price. Here's how to niche your website so the right clients recognise themselves instantly.

Most accounting firm redesigns produce a better-looking version of a site that wasn't working. Here's what actually needs fixing, and what gets missed.

Plenty of accounting firm websites look professional and still generate almost nothing. Here are the six specific reasons why, and what actually fixes them.

The three-result local pack at the top of Google Maps captures most local accounting searches. Here's the specific, fixable reasons most firms aren't in it.
What's changing in search and AI answers, what we're seeing across client sites, and the occasional thing worth stealing.
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