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What actually works, written down., page 9

Notes from building over a hundred Squarespace sites, positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.

All insights

7 Ways to Get Your Business Recommended by AI

ChatGPT just recommended your competitor, and it probably wasn't because they're better. Their website was just easier for AI to read. Here are 7 fixes that change that.

Your Website Might Be Pushing Visitors Away

A website can look attractive and still be quietly driving visitors to your competitors. Here's how to spot the functional issues hiding behind good design.

The Hardest Lesson We Learned in Web Design

Skipping clear expectations with clients almost sank our early web design projects. Here's the process we built after learning that lesson the hard way.

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Website Features That Are Killing Your Sales

Flashy features like auto-play video and stacked pop-ups feel modern, but they're often the exact thing driving your visitors away before they convert.

The One Page Every Website Needs to Convert

Homepages and service pages get all the attention, but the page most businesses are missing entirely is the one that actually builds trust: a case studies page.

The Detail That Makes a Website Look High-End

Flashy effects don't make a website feel premium, consistent color, clean typography, and generous whitespace do. Here's why that small discipline matters so much.

The Biggest Misconception About Web Design

A gorgeous website that loads slowly and confuses visitors will always lose to a plainer one that performs. Here's why looks are the wrong priority.

How to Add a Video Background in Squarespace

A video background can make your Squarespace site feel dynamic and premium, if it's set up right. Here's the step-by-step process and the pitfalls to avoid.

Is Squarespace Better Than WordPress?

Squarespace and WordPress solve very different problems. Here's an honest, side-by-side breakdown to help you pick the platform that actually fits your goals.

WordPress to Squarespace Migration Guide

Moving off WordPress doesn't have to risk your rankings or your content, follow this step-by-step migration plan to switch platforms cleanly.

How to Add HTML to Squarespace (3 Methods)

Need more control than Squarespace's blocks allow? Here are the three safe ways to add custom HTML to your site, and the mistakes that break pages.

How to Download Images From Squarespace

Squarespace has no built-in "download all" button for your images. Here's the safe workaround to recover full-quality files whenever you need them.

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