
Squarespace vs. Webflow for creative agency websites
The Squarespace versus Webflow debate gets treated like a religious argument, when the real answer depends entirely on what your agency actually needs the site to do.
Typza articles on creative agencies: practical advice on websites, search and winning more enquiries.
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The Squarespace versus Webflow debate gets treated like a religious argument, when the real answer depends entirely on what your agency actually needs the site to do.

Schema markup is the invisible code that tells Google and AI tools exactly what your agency does, and almost no agency website has the right types installed.

Most website project delays have nothing to do with the designer. They come from the agency not having its own content and decisions ready before the clock starts.

AI tools are quietly becoming a referral channel for creative agencies, but only for the ones whose websites are built to be read and quoted by a model, not just a browser.

A nice portfolio tells you a designer can make things look good. It tells you almost nothing about whether they understand how a creative agency's website needs to work.

The average creative agency FAQ section answers the wrong questions in the wrong tone, which means neither prospects nor AI tools ever quote it.
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Creative agency website costs vary wildly, but the reasons behind that range are specific and worth understanding before you ask for a quote.

A creative agency deciding who should build its own website is choosing between three very different tradeoffs, not just three price points.

The site needs to demonstrate creative excellence and convert serious clients at the same time. Most agencies pick one and pay for the other.

A visitor who's impressed but not reassured won't take the leap. Here's the credibility framework that turns interest into an actual enquiry.

You could have stunning work and still watch visitors leave without getting in touch. That's not a creative problem, it's a structural one.

Small decisions about page order, framing, and proof can be the difference between a polite browse and a booked discovery call. Here's what to fix.

The people who create distinction for other brands often struggle to create it for themselves. Here's what genuine differentiation actually requires.

A more attractive site that still doesn't convert is just an expensive version of the problem you already had. Here's how to redesign for results.

Your traffic looks healthy but the enquiries aren't arriving. Here's what's actually sitting between a visit and a genuine enquiry.

The real cause of a high bounce rate almost never sits where it appears to. Here's how to diagnose it properly instead of guessing at a fix.

Copy that wins respect from design peers often loses enquiries from actual clients. The fix is structural, not stylistic. Here's how to close the gap.

Without context and structure, even the best projects read as decoration. With it, the same projects do the heavy lifting in every sales conversation.

A slow site doesn't just frustrate visitors, it prevents your best work from ever being seen. Here's what to fix and why the return is immediate.

Paid ads stop the moment you stop paying. A well-executed SEO strategy keeps delivering traffic and enquiries long after the work is done.
What's changing in search and AI answers, what we're seeing across client sites, and the occasional thing worth stealing.
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