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What actually works, written down., page 2

Notes from building over a hundred Squarespace sites, positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.

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How Photographers Can Get Recommended by AI

People are asking ChatGPT and Google's AI to recommend a photographer, not just search for one. Here's what makes an AI tool name your studio instead of a competitor's.

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How healthcare practices can get recommended by AI

Patients are asking AI tools for doctor recommendations before they ever open Google. Here's what makes a medical practice website one the AI actually trusts enough to name.

The FAQ every medical practice website is missing

Most medical practice FAQ pages answer questions nobody's asking. Here's what AI tools actually quote when patients ask about insurance, referrals, and same-day visits.

How fintech startups can get recommended by AI

AI chatbots are already answering questions like "what's a good app for splitting bills with friends" with specific product names. Here's what gets a fintech startup on that list.

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