A page for every search that matters
We find the searches your buyers actually make and give each service, area or question its own page, instead of one page trying to rank for everything.
SEO website design, planned before the first page is drawn.
Most sites are designed first and optimised afterwards, which is why so many look good and rank for nothing. We work out the searches your buyers make, plan a page for each one, write the copy for it and build the site around that structure, at a fixed price agreed before we start.
See how your current site scores
Scores for speed, search, accessibility and trust in about a minute.
Search engines can't rank a page you never built. Most SEO problems are decided at the sitemap, not the keywords.
If the site has one services page, it can only compete for one search. If the headings say nothing specific, Google and AI answers have nothing specific to quote. Adding keywords later can't fix a structure that was never planned for search, so we plan it first: which pages exist, what each one answers, and how they link to each other.
What makes a website rank
Each part below is planned before design starts, because it is far harder to add once the site is built.
Copy written for the reader and the search
Headings that say what the page is about, answers stated plainly and early. What helps a buyer decide is usually what helps a search engine understand the page.
Structured data on every page
Schema for your business, services, reviews and FAQs, so search engines and AI answers can read the page and quote it accurately.
Internal links that carry weight
Every page links to the pages it relates to, so visitors find the next step and search engines understand which pages matter most.
Rankings protected at launch
Every old URL mapped to its new page with a 301 redirect, and rankings measured before and after, so the new site keeps what the old one earned.
Titles and descriptions, written by hand
Every page gets its own title and description, written to earn the click in the results rather than generated from a template.
- Education
- Launch
A business we did this for: EduVentura
An education consultancy in an industry where the competition all looks the same. The brief was a design eye to lift the aesthetics, SEO foundations, and booking that works for several distinct kinds of student.
Generic category, one-size booking
Education consultancy websites are almost uniformly generic, the same stock photography of students on lawns, the same reassuring adjectives, no way for a parent or a student to tell one consultant from another. Standing out required nothing more exotic than looking deliberate.
The functional problem was booking. Different student types need different consultations, and a single generic booking form either overwhelms someone at the start of their journey or under-serves someone who knows exactly what they need.
An individual expert, booking split by student
Design against the category. A modern, considered treatment that reads as an individual expert rather than an institution, so a visitor immediately senses a person behind the service rather than a process.
Then split booking by student type, so each visitor books the consultation that actually applies to them. SEO foundations were built in from the start rather than retrofitted, since a site published without them starts invisible.
Six decisions that shaped the build, each made for a reason rather than an aesthetic.
- Designed against the industryA modern, considered treatment in a field of interchangeable sites, standing out here required looking deliberate more than looking loud.
- Booking by student typeDifferent students need different consultations, so each books the one that applies to them rather than filtering through a generic form.
- An expert, not an institutionThe site reads as a person with judgement rather than a process with a logo, which is what parents are actually choosing between.
- SEO built in, not bolted onMetadata, structure and schema in place before publication, because a site that launches without them starts invisible.
What changed afterwards
- DistinctNo longer interchangeable with every other consultancy in the field
- Booking splitEach student type books the consultation that applies to them
- Search-readySEO foundations in place before publication, not after
- 3 weeksFrom kick-off to publication-ready
“After several weeks of struggling to get my website launch-ready on my own, I finally realized that I needed help. Sheer good luck led me to Mikkel. My strengths do not lie in anything related to tech and all of the nuances of web design, including SEO, are complete mysteries to me. They are areas, however, in which Mikkel is fluent.”
Charli T.EduVenturaWant to see what is holding your site back in search? Start with a free audit.
See what the audit checksSEO website design, priced up front
Two fixed-price projects to build the site right and two monthly partnerships to keep it growing. Most clients start with one project, then add Grow.
Rebuild
We research the searches your buyers make, plan a page for each, then write, design and build the site around that structure.
- 8 to 16 weeks typical
- Rankings protected
- Any platform
From$9,500
- Discovery: your buyer, competitors and search demand
- Positioning and message agreed before design
- Copy written for every page
- Custom design, built from a blank canvas
- Dedicated mobile layout
- Full migration with rankings protected
- Structured so AI answers can cite you
- Training walkthrough and 30 days of support
Launch
We build your site from settled content, with titles, schema, internal links and redirects done properly, and move everything across without losing rankings.
- 4 to 8 weeks typical
- Fixed price
- No downtime
From$5,000
- Structure and sitemap agreed before build
- Your design built custom in Squarespace
- A separate layout built for phones
- Existing content moved across by hand
- Every URL redirected so rankings hold
- CRM, booking and marketing tools connected
- Cross-browser and cross-device QA
- Training walkthrough and 30 days of support
Grow
Each month we add pages and posts for the searches your best clients make, picked from your own search data.
- Quarterly builds
- Always on
- Judged on enquiries
From$2,000/mo
- A content plan built on real commercial demand
- Pages published every month, written by us
- Existing pages improved as well as new ones added
- Technical health watched continuously
- Structured and marked up to be quotable by AI
- Authority built deliberately, month over month
- Reports built around enquiries
- Quarterly reset on what is actually working
Maintain
Send us changes and new pages and we add them within 48 hours, with titles, descriptions and links done properly every time.
- A standing weekly slot
- 48-hour turnaround
- No contract
From$1,500/mo
- Send a change however suits you and it gets done
- A standing weekly slot for your site
- We work in your channels, not a ticket queue
- Problems caught before you notice them
- New sections and campaign pages on request
- Uptime, speed and integrations watched
- Quarterly review of what is losing you enquiries
- A real person, replying within 48 hours
Grow and Maintain can run together after any project, with 10% off the combined fee. Not sure which you need?
How your SEO website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site, and you get the timeline in writing before anything starts.
Research
One call and a short form, then the search research: what your buyers search for, which pages your competitors rank with, and what your current site already ranks for.
Structure and copy
We plan the sitemap around those searches, then write your homepage copy first and show it on a mockup, then every other page. You review the words before we design.
Design and build
Designed custom from a blank canvas, desktop and mobile, with titles, descriptions, schema and internal links built in as we go, not added afterwards.
Launch and handover
Every URL redirected and rankings measured either side, then training, 30 days of support, and full ownership in your name.
3 to 4 hours That is all the time it takes from you: a discovery call, a copy review and a site review. The research and the writing are ours to do.
Rated 5.0 by every client we've built for
Real reviews from real clients, with their names and their websites attached.
Read all reviews“He’s a businessman himself who made it a point to understand my business. If you can articulate it, he can make it. He is perhaps the clearest communicator of any web designer I have ever worked with.”
Reed B.YGT Management“He has a rare combination of design artistry, technical depth, and human intuition that makes a brand feel alive.”
Brett L.Ajarro“He listened carefully, asked the right questions, and consistently delivered work that captured exactly what I was hoping for.”
Duncan M.Not Just Another Shark“Mikkel truly went above and beyond in creating a great website for me. Will definitely recommend to others in the future.”
Michael K.Stratamaki Studio“It’s been an absolute pleasure working with Mikkel. He’s professional, reliable, friendly, creative and an expert.”
Gary L.Gary Does Copy
Have a question about your site's search first?
Safe to switch, easy to run, yours to keep
Rankings held
Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in enquiries keeps working.
Updated in-house
Pages, posts and their titles and descriptions are all editable in-house, with a recorded walkthrough of your own site.
Yours outright
The domain, the website account, the search data and every piece of content are in your name from day one, with no agency lock-in.
Guides on SEO and websites
All guidesQuestions about SEO website design
Straight answers before you book anything.
Still have a question?Ask us directly, or talk it through with us on a free 15-minute call.
What is SEO website design?
Designing and building a site so search engines can find, understand and rank it from the day it launches. That means planning which pages exist around real searches, writing copy that answers them, and building in titles, descriptions, schema, internal links and redirects, rather than adding SEO to a finished design.
Will we lose our current search rankings?
No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in enquiries keeps working. Some movement in the first two weeks is normal while Google recrawls the site, and a lasting drop only happens when a migration is not mapped.
What will our business's site be built on?
Squarespace, on Launch and Rebuild. We build only on Squarespace, so we know it inside out: the design is custom, the site ships in weeks, and your team can change text and add pages without paying a developer. Hosting and security are handled.
Can a Squarespace site rank well?
Yes. Rankings come from the pages you have, what they say and how they link together, and Squarespace gives full control over titles, descriptions, URLs and headings. We add structured data on top. Our Squarespace SEO tips go through what matters most.
How long until the new site ranks?
Pages that move across with their redirects usually keep their positions once Google has recrawled them. New pages take longer, often months for competitive searches, and nobody can honestly promise a position or a date. What we can promise is that every page is built to compete from the start.
Do you optimise for AI answers as well as Google?
Yes. The same things help both: clear headings, plain answers early on the page, structured data and specific facts an answer engine can quote. For M1 Catalysts we structured technical content so that AI answers have a reason to cite the site as a source.
Is ongoing SEO included?
The project builds the foundation: structure, copy, schema and redirects. Ongoing growth is Grow, where we add pages for the searches your best clients make each month, from $2,000 a month.
How much of our time will this take?
Three to four hours: a discovery call, a copy review and a site review. The research and the writing are ours to do. Reviews are scheduled around your busiest periods.
What does it cost, and who owns the site?
Launch starts from $5,000 and Rebuild from $9,500, with the exact figure set by page count, functionality and how much content is written rather than moved across. You get a fixed number in writing before anything begins. You own the result outright: the domain, the website account and every piece of content are in your name from day one. Full detail on the pricing page.
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