HellCo™ Games
HellCo™ Games
HellCo™ is a dark-comedy game studio creating painfully accurate tabletop games for modern professionals shaped by Big Tech, burnout, and corporate chaos. Built for the overworked and under-recognized, HellCo turns reorg whiplash, leadership theatrics, and metric obsession into sharp, cathartic gameplay. Their flagship game, EverythingCorp™, distills corporate absurdity into strategy, satire, and dark humor. The brand lives at the intersection of premium design and unapologetic honesty. This is corporate trauma—reframed as play.
HellCo™ Games
Client
E-Commerce
Industry
1 Week
Duration
Project overview
HellCo™ approached Typza to refine and optimize their website ahead of a high-stakes Kickstarter launch. The goal was to transform an early concept site into a focused, high-conversion lead-generation funnel while preserving the brand’s sharp voice and premium edge. We redesigned the experience as a single-page website with clear hierarchy, cinematic pacing, and a monochrome visual system. The result is a modern, personality-driven Squarespace site built to capture early believers and prime the audience for launch.
How we did it
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Conversion first.
Rebuilt the site around a clear waitlist funnel, prioritizing email capture as the primary action ahead of the Kickstarter launch.
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Custom signup flow.
Implemented a dedicated Mailchimp VIP signup flow with tagging for segmented launch communication and early-access perks.
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Single-page strategy.
Condensed the experience into a focused one-page layout to reduce friction, maintain momentum, and guide users seamlessly to the CTA.
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Visual hierarchy.
Refined layout, spacing, and typography to create clarity, tension, and emphasis—mirroring the brand’s sharp, cinematic tone.
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Brand precision.
Unified fonts, spacing, and styling into a cohesive monochrome system that feels premium, intentional, and unmistakably HellCo™.
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Polish & performance.
Ensured flawless mobile responsiveness, clean interactions, and final QA across devices to deliver a launch-ready experience.
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How we did it
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Onboarding & design
Book a discovery call to discuss your vision and confirm we're the right fit. You'll then receive a custom proposal with scope, timeline, pricing, and deliverables clearly outlined.
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Development & feedback
Once the proposal is approved, I’ll begin the build. You’ll give feedback using Workflow - keeping the process clear, collaborative, and fully aligned with your goals.
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Handover & training video
After final approval, you’ll receive a custom Loom video walkthrough plus 30 days of free email support - ensuring you feel confident managing your new website.
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Start your project
We’re Typza, a certified Squarespace web design agency and proud Squarespace Circle member. With a custom no-risk Squarespace web design guarantee, we help businesses around the world bring their vision to life through stunning, functional, and high-performing websites. Ready to elevate your online presence? Let’s get started today.