Not Just Another Shark in a Suit
Not Just Another Shark in a Suit
Not Just Another Shark in a Suit is a modern sports agency built for professional hockey players who want more than business as usual. Founded on loyalty, integrity, and a player-first mindset, the agency blends military discipline with legal expertise to advocate fiercely for its athletes. Their mission is simple: represent players as people—not commodities—while building careers that extend beyond the ice.
Not Just Another Shark in a Suit
Client
Agency
Industry
5 Weeks
Duration
Project overview
The agency needed a bold, dark-themed website that reflected its aggressive, no-nonsense approach to player representation. The goal was to create a high-performance digital presence that feels as confident and disruptive as the brand itself—far from the typical corporate sports agency aesthetic. The site had to clearly communicate their mission, highlight core services such as player representation and legal guidance, and showcase a growing roster of professional athletes. It also needed strong mobile performance, SEO fundamentals, and a UX that guides players, partners, and media effortlessly through the agency’s story and offerings.
Our approach
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Bold identity.
A custom Squarespace design built with dark, high-contrast visuals that reflect the agency’s intensity and confidence.
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Clean structure.
A refined layout with clear hierarchy that introduces who they are, what they do, and who they represent with sharp clarity.
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Dynamic motion.
Thoughtful animation and typography choices elevate the brand’s authority and create an energetic, modern feel.
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User focused.
A seamless experience crafted through intuitive navigation, crisp content flow, and strong visual storytelling.
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High performance.
Every page is optimized for speed, mobile responsiveness, and discoverability to ensure instant communication and fast load times.
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Impact driven.
A visually striking, high-impact platform that positions the agency as a modern, uncompromising advocate for hockey players.
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How we did it
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Onboarding & design
Book a discovery call to discuss your vision and confirm we're the right fit. You'll then receive a custom proposal with scope, timeline, pricing, and deliverables clearly outlined.
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Development & feedback
Once the proposal is approved, I’ll begin the build. You’ll give feedback using Workflow - keeping the process clear, collaborative, and fully aligned with your goals.
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Handover & training video
After final approval, you’ll receive a custom Loom video walkthrough plus 30 days of free email support - ensuring you feel confident managing your new website.
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Start your project
We’re Typza, a certified Squarespace web design agency and proud Squarespace Circle member. With a custom no-risk Squarespace web design guarantee, we help businesses around the world bring their vision to life through stunning, functional, and high-performing websites. Ready to elevate your online presence? Let’s get started today.