SmartMagic
SmartMagic is a global creative company that fuses brand development, merchandising strategy, and advertising under one roof. Built by top minds from across the creative industry, SmartMagic transforms business goals into powerful, culture-shaping brand experiences. From strategic insight and product development to campaign execution and experiential activations, they operate as a hybrid think tank, design studio, and ad agency—serving some of the most influential brands in the world, including Disney, TikTok, Starbucks, and Google.
Client
SmartMagic
Industry
Marketing Agency
Duration
2 weeks
Project Overview
SmartMagic needed a digital presence that matched its creative stature and showcased its multidisciplinary capabilities. The challenge was to clearly communicate their expansive offering—ranging from brand strategy and design to full-scale campaign production—without overwhelming users. The site had to attract both Fortune 500 companies and emerging innovators, while making SmartMagic’s strategic and cultural relevance unmistakable.
Our Approach
We built a bold, confident site experience that reflects SmartMagic’s role as a creative authority. Using editorial-style design, minimal color, and immersive visuals, we let the work and client roster speak for itself. Navigation is streamlined to guide users through services, case studies, and leadership with clarity and ease. Every element—from language to layout—was crafted to reinforce SmartMagic’s identity as both a high-level strategic partner and an executional powerhouse.
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How we did it
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01. Onboarding & Design
Book a discovery call to discuss your vision and confirm we're the right fit. You'll then receive a custom proposal with scope, timeline, pricing, and deliverables clearly outlined.
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02. Development & Feedback
Once the proposal is approved, I’ll begin the build. You’ll give feedback using Workflow - keeping the process clear, collaborative, and fully aligned with your goals.
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03. Handover & Training Video
After final approval, you’ll receive a custom Loom video walkthrough plus 90 days of free email support - ensuring you feel confident managing your new website.
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Start your project
See it before you commit – I’m Mikkel Calmann, a certified Squarespace web designer and proud Squarespace Circle member. With a custom no-risk Squarespace web design guarantee, I help businesses around the world bring their vision to life through stunning, functional, and high-performing websites. Ready to elevate your online presence? Let’s get started today.