Structure from your clients, not a template
Pages planned around the questions your clients ask, in the order they ask them.
Bespoke website design, made for your business and no one else's.
A template makes you look like every other business that bought it, and your clients notice. We design bespoke websites from a blank canvas, around your clients, your work and your words, at a fixed price agreed before we start.
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A template was designed for someone else's business. Your clients can tell.
Bespoke means the structure, the words and the design all start from your business: who you sell to, what they need to see and what makes you different. Nothing is bent to fit a layout made for someone else, so the site works as hard as you do.
What makes a website bespoke
Each part below is made for your business, not adapted from someone else's.
Words written for you
Copy written from your discovery call, in your voice, never filled in from a template.
Design from a blank canvas
Layouts, type and colour made for your brand, so the site couldn't belong to anyone else.
Features you actually need
Booking, forms, galleries or portals added because your business needs them, not because a template had them.
A process built around you
Discovery, copy, design and launch, with your review at each stage.
An enquiry that fits how you sell
The questions you need answered before a first call, and nothing else.
- Architecture
- Launch
A practice we did this for: Stratamaki Studio
The portfolio of architect Michael Kats, whose practice moves between research and making. The site had to show each project as a set of layers, site, research, drawing, form, rather than one finished image.
A render grid that hid the thinking
Architecture portfolios tend to look alike: a grid of renders, a name, a contact link. For research-led work that format hides the part that matters, because the thinking lives in the site analysis, the drawings and the material studies, not the final image.
The people reading it are hiring practices, collaborators and academic panels. They read closely, and they are judging rigour and process as much as taste.
Every project in layers, like a drawing set
Give every project the same structure: a number and a location, a one-line reading of the idea, then the research and drawings behind it. The portfolio reads as a body of work, and each project is presented the way it was made.
Then design the site like a drawing set. Paper tones, hairline rules, monospace metadata and spaced uppercase titles, so the interface steps back and the drawings carry the colour.
Six decisions that shaped the build, each made so the work could be read properly.
- Projects as layersEach project page moves from site to research to drawing to form, so the reader follows the thinking and not only the outcome.
- A drawing-set aestheticPaper tones, hairline rules and monospace metadata. The site reads as an extension of the work rather than a template around it.
- Numbered, located, indexedEvery project leads with its number and place, 01 · Marseille, 02 · Isle Royale, so the portfolio reads as a body of research.
- Resume on the pageExperience, skills, education and honours in an accordion, with the full CV one click away as a PDF.
What changed afterwards
- Five projectsMossa, Adapt UP, Arid Logics, Outposts of Autonomy and Synaptic, each shown in full
- One structureEvery project follows the same layered format
- CV built inResume on the site and downloadable as a PDF
- Self-runNew projects added without a developer
“Mikkel truly went above and beyond in creating a great website for me. Will definitely recommend to others in the future.”
Michael K.Stratamaki StudioDoes your site look like a template? Start with a free audit.
See what the audit checksBespoke website design, priced up front
Two fixed-price projects to get the site right and two monthly partnerships to keep it working. Most clients start with one project, then add one partnership.
Rebuild
We start from your business, not a layout: what to say, to whom and in what order, then write, design and build it from a blank canvas.
- 8 to 16 weeks typical
- Rankings protected
- Any platform
From$9,500
- Discovery: your buyer, competitors and search demand
- Positioning and message agreed before design
- Copy written for every page
- Custom design, built from a blank canvas
- Dedicated mobile layout
- Full migration with rankings protected
- Structured so AI answers can cite you
- Training walkthrough and 30 days of support
Launch
We build your new site from a settled design and content, made to measure rather than adapted, and move everything across without losing rankings.
- 4 to 8 weeks typical
- Fixed price
- No downtime
From$5,000
- Structure and sitemap agreed before build
- Your design built custom in Squarespace
- A separate layout built for phones
- Existing content moved across by hand
- Every URL redirected so rankings hold
- CRM, booking and marketing tools connected
- Cross-browser and cross-device QA
- Training walkthrough and 30 days of support
Grow
Each month we add pages written and designed for the searches your clients make, to the same standard as the rest.
- Quarterly builds
- Always on
- Judged on enquiries
From$2,000/mo
- A content plan built on real commercial demand
- Pages published every month, written by us
- Existing pages improved as well as new ones added
- Technical health watched continuously
- Structured and marked up to be quotable by AI
- Authority built deliberately, month over month
- Reports built around enquiries
- Quarterly reset on what is actually working
Maintain
Send us changes and we make them within 48 hours, so the site keeps fitting the business as it grows.
- A standing weekly slot
- 48-hour turnaround
- No contract
From$1,500/mo
- Send a change however suits you and it gets done
- A standing weekly slot for your site
- We work in your channels, not a ticket queue
- Problems caught before you notice them
- New sections and campaign pages on request
- Uptime, speed and integrations watched
- Quarterly review of what is losing you enquiries
- A real person, replying within 48 hours
Grow and Maintain can run together after any project, with 10% off the combined fee. Not sure which you need?
How your bespoke website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site, and you get the timeline in writing before anything starts.
Discovery
One call and a short form. Who your clients are, what they need to see, and what makes your business different from the rest.
Copy first
We write your homepage copy first and show it on a mockup, then every other page. You see the words in place before we design.
Design and build
Designed custom from a blank canvas, desktop and mobile, with SEO, schema and analytics wired in as we go, not bolted on after.
Launch and handover
Every URL redirected so existing rankings hold, then training, 30 days of support, and full ownership in your name.
3 to 4 hours That is all the time it takes from you: a discovery call, a copy review and a site review. Gathering content and images is usually the longest part, and it can run in parallel.
Rated 5.0 by every client we've built for
Real reviews from real clients, with their names and their websites attached.
Read all reviews“He’s a businessman himself who made it a point to understand my business. If you can articulate it, he can make it. He is perhaps the clearest communicator of any web designer I have ever worked with.”
Reed B.YGT Management“He has a rare combination of design artistry, technical depth, and human intuition that makes a brand feel alive.”
Brett L.Ajarro“He listened carefully, asked the right questions, and consistently delivered work that captured exactly what I was hoping for.”
Duncan M.Not Just Another Shark“He offered clarity and a path forward at a time of uncertainty, and he turned my website into something that truly represents my vision.”
Charli T.EduVentura“It’s been an absolute pleasure working with Mikkel. He’s professional, reliable, friendly, creative and an expert.”
Gary L.Gary Does Copy
Have a question about your business's site first?
Safe to switch, easy to run, yours to keep
Rankings held
Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in enquiries keeps working.
Updated in-house
Pages, services, projects and news are all editable in-house, with a recorded walkthrough of your own site.
Yours outright
The domain, the website account and every piece of content are in your name from day one, with no agency lock-in.
Guides on bespoke websites
All guidesQuestions about bespoke websites
Straight answers before you book anything.
Still have a question?Ask us directly, or talk it through with us on a free 15-minute call.
What is the difference between a bespoke website and a template?
A template is a finished layout you fill in. A bespoke site starts from your business: the structure, the words and the design are made for your clients and your work, so it looks and works like nobody else's.
Will we lose our current search rankings?
No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in enquiries keeps working. Some movement in the first two weeks is normal while Google recrawls the site, and a lasting drop only happens when a migration is not mapped.
What will our business's site be built on?
Squarespace, on Launch and Rebuild. We build only on Squarespace, so we know it inside out: the design is custom, the site ships in weeks, and your team can change text and add pages without paying a developer. Hosting and security are handled.
Is bespoke the same as custom?
Yes. Bespoke is the word more common in the UK and custom the word more common in the US. Both mean the site is made for your business from a blank canvas rather than adapted from a template.
Can we still edit a bespoke site ourselves?
Yes. Bespoke is about how the site is made, not who can change it. Text, images and pages are editable in-house, with a recorded walkthrough of your own site. If nobody has time, Maintain handles every change within 48 hours.
Does a bespoke site take longer to build?
A little, because it starts from discovery rather than a layout. A Launch project usually runs four to eight weeks and a Rebuild eight to sixteen, depending on the number of pages and how much content is written from scratch. You get a dated schedule before work begins.
Who writes the content, and can we review it?
We write every page and share it for your review before design begins. Bespoke copy comes from your discovery call, so this is where you hear your business described in your own terms. You can correct anything at document stage, and nothing goes live without your approval.
How much of our time will this take?
Three to four hours: a discovery call, a copy review and a site review. Gathering photography is usually the longest part, and it can run in parallel. Reviews are scheduled around your busiest periods, so nothing needs your attention when you are stretched.
What does it cost, and who owns the site?
Projects start from $5,000, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins, no hourly billing and no scope surprises. You own the result outright: the domain, the website account and every piece of content are in your name from day one, with no agency lock-in. Full detail on the pricing page.
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