Positioning first
A clear line on who you are for and what you do differently, written so a competitor could not paste it onto their own site.
Creative website design that says something nobody else can.
Most creative websites reach for effects to stand out, and end up looking like each other. We design creative websites that start from what is specific about you, then build a look that carries it, at a fixed price agreed before we start.
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Animation can make a site memorable. Only a point of view makes it yours.
When every site in a category uses the same words and the same tricks, buyers have nothing left to compare but price. Heavy effects rarely fix that, and the buyers with real budgets are the first to notice. So we start with the words: who you are for, who you are not for, and what you do differently. Then the design is made to say it with confidence.
What makes a creative website work
Each part below is planned so the site feels like you and still brings in the right enquiries.
A look made for the message
Type, colour, layout and motion chosen to carry what you say, not borrowed from whatever is in fashion this year.
Motion with a reason
Movement used where it helps a visitor follow the story, kept light so pages stay fast, and turned down for people who prefer less motion.
Work that explains itself
Projects presented with the problem, the idea and the result, so a buyer can see how you think, not just what you made.
A clear next step
However bold the design, the way to get in touch stays obvious on every page and every screen.
Fast and findable
Built light, with titles, descriptions and schema written by hand, so a creative site still loads fast and shows up in search.
- Creative agency
- Launch
A site we did this for: Ajarro
A creative agency competing for considered, higher-value engagements, in a category where every competitor claims the same things in almost the same words.
The same words as every other agency
Creative agency positioning has collapsed into a shared vocabulary, strategy, brand, digital, growth. When every site says the same words, the buyer has nothing to compare except price, which is the one comparison a good agency should never invite.
The temptation is to solve that with visual noise. It rarely works: heavy animation reads as compensating for a thin proposition, and the buyers with real budgets are the quickest to notice.
Specific positioning, confident restraint
Say something specific. Positioning that states who the agency is for and who it is not, in language a competitor could not paste onto their own site without it becoming untrue.
Then let restraint do the signalling. Confident typography, generous space, and work presented without decoration, the visual equivalent of not raising your voice.
Six decisions that shaped the build, each made for a reason rather than an aesthetic.
- Positioning that commitsA stated point of view on who the agency is for and who it is not, in language no competitor could reuse without it reading false.
- Restraint as confidenceGenerous space and assured typography instead of heavy animation, quiet reads as expensive, noise reads as compensating.
- Work without decorationProjects presented plainly and at scale, letting the output make the case rather than the presentation of it.
- One serious next stepA single clear route to a real conversation, rather than four competing calls to action diluting each other.
What changed afterwards
- SpecificPositioning a competitor cannot copy without it reading false
- One actionA single clear route to a serious conversation
- 4 weeksFrom kick-off to live, including all copywriting
- Self-runWork and positioning updated in-house
“From day one, he understood the essence of what I wanted Ajarro to represent: modern, elevated, confident, and distinctly anti-agency. He translated that vision into a clean, high-performance site that feels effortless. Every decision, from typography and motion to mobile responsiveness and SEO setup, was intentional and grounded in both strategy and beauty.”
Brett L.AjarroDoes your site say something only you could say? Start with a free audit.
See what the audit checksRebuild
For companies whose site says the wrong thing to the wrong buyer.
- 8 to 16 weeks typical
- Rankings protected
- Move from any platform
From$9,500
- Discovery: your buyer, competitors and search demand
- Positioning and message agreed before design
- Copy written for every page
- Custom design, built from a blank canvas
- Dedicated mobile layout
- Full migration with rankings protected
- Structured so AI answers can cite you
- Training walkthrough and 30 days of support
Launch
For companies whose design and content are settled, or who are moving platforms and keeping the same message.
- 4 to 8 weeks typical
- Fixed price
- No downtime
From$5,000
- Structure and sitemap agreed before build
- Your design built custom in Squarespace
- A separate layout built for phones
- Existing content moved across by hand
- Every URL redirected so rankings hold
- CRM, booking and marketing tools connected
- Cross-browser and cross-device QA
- Training walkthrough and 30 days of support
Grow
For companies that want more of the right people to find them, month after month.
- Quarterly builds
- Always on
- Judged on enquiries
From$2,000/mo
- A content plan built on real commercial demand
- Pages published every month, written by us
- Existing pages improved as well as new ones added
- Technical health watched continuously
- Structured and marked up to be quotable by AI
- Authority built deliberately, month over month
- Reports built around enquiries
- Quarterly reset on what is actually working
Maintain
For companies that want the site run rather than repaired.
- A standing weekly slot
- 48-hour turnaround
- No contract
From$1,500/mo
- Send a change however suits you and it gets done
- A standing weekly slot for your site
- We work in your channels, not a ticket queue
- Problems caught before you notice them
- New sections and campaign pages on request
- Uptime, speed and integrations watched
- Quarterly review of what is losing you enquiries
- A real person, replying within 48 hours
How your creative website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site, and you get the timeline in writing before anything starts.
Discovery
One call and a short form. Who your best clients are, what you do that others don’t, and what the current site fails to say.
Copy first
We write your positioning and homepage copy first and show them on a mockup, then every other page. The design is built around what the words say.
Design and build
Designed custom from a blank canvas, phone and desktop, with type, colour and motion chosen for the message. SEO, schema and analytics are built in as we go.
Launch and handover
Every URL redirected so existing rankings hold, then training, 30 days of support, and full ownership in your name.
3 to 4 hours That is all the time it takes from you: a discovery call, a copy review and a site review. Gathering content and images is usually the longest part, and it can run in parallel.
Rated 5.0 by every client we've built for
Real reviews from real clients, with their names and their websites attached.
Read all reviews“He’s a businessman himself who made it a point to understand my business. If you can articulate it, he can make it. He is perhaps the clearest communicator of any web designer I have ever worked with.”
Reed B.YGT Management“He listened carefully, asked the right questions, and consistently delivered work that captured exactly what I was hoping for.”
Duncan M.Not Just Another Shark“He offered clarity and a path forward at a time of uncertainty, and he turned my website into something that truly represents my vision.”
Charli T.EduVentura“Mikkel truly went above and beyond in creating a great website for me. Will definitely recommend to others in the future.”
Michael K.Stratamaki Studio“It’s been an absolute pleasure working with Mikkel. He’s professional, reliable, friendly, creative and an expert.”
Gary L.Gary Does Copy
Have a question about your business's site first?
Safe to switch, easy to run, yours to keep
Rankings held
Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in enquiries keeps working.
Updated in-house
Pages, projects and posts are all editable in-house, with a recorded walkthrough, so new work goes up without a developer.
Yours outright
The domain, the website account and every piece of content are in your name from day one, with no agency lock-in.
Guides on creative websites
All guidesQuestions about creative website design
Straight answers before you book anything.
Still have a question?Ask us directly, or talk it through with us on a free 15-minute call.
What is creative website design?
A website with a clear point of view, designed around what is specific about the business rather than a template look. The creativity starts in the positioning and the words, then the type, colour, layout and motion are chosen to carry them.
Will a creative website be slow?
It doesn’t have to be. We use motion where it helps and keep pages light, so the site stays fast on a phone. Visitors who prefer less motion get a calmer version automatically.
What will our business's site be built on?
Squarespace, on Launch and Rebuild. We build only on Squarespace, so we know it inside out: the design is custom, the site ships in weeks, and your team can change text and add pages without paying a developer. Hosting and security are handled.
Can a creative website still rank in search?
Yes. Titles, descriptions, headings and schema are written by hand for every page, and the words that make the site distinctive also give search engines something specific to understand.
Will we lose our current search rankings?
No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in enquiries keeps working. Some movement in the first two weeks is normal while Google recrawls the site, and a lasting drop only happens when a migration is not mapped.
Who writes the content, and can we review it?
We write every page and share it for your review before design begins. Minimal sites live or die on their words, so this is where most of the work happens. You can correct anything at document stage, and nothing goes live without your approval.
Can we add pages without a developer?
Yes. Pages, projects and posts are all editable in-house, with a recorded walkthrough of your own site. If nobody has time, Maintain handles every change within 48 hours.
How much of our time will this take?
Three to four hours: a discovery call, a copy review and a site review. Gathering photography is usually the longest part, and it can run in parallel. Reviews are scheduled around your busiest periods, so nothing needs your attention when you are stretched.
What does it cost, and who owns the site?
Projects start from $5,000, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins, no hourly billing and no scope surprises. You own the result outright: the domain, the website account and every piece of content are in your name from day one, with no agency lock-in. Full detail on the pricing page.
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