Capability buyers can verify
Sectors, standards, scope and limits stated plainly. Technical buyers trust facts and dismiss marketing language.
B2B website design that gets you on the shortlist.
Business buyers research quietly, compare three or four suppliers and contact only the one whose site answered their questions. We design custom websites for B2B companies that make capability easy to verify and the next step obvious, at a fixed price agreed before we start.
See how your current site scores
Scores for speed, search, accessibility and trust in about a minute.
B2B buyers rarely call to find out more. They call the company that already told them.
By the time a buyer gets in touch, they have usually read your site, a competitor's site and whatever an AI assistant said about both. A site of slogans and stock photography gives them nothing to verify, so the shortlist goes to whoever explained their capability, process and proof most clearly.
Built for how business buyers choose a supplier
Each part below is there because it changes whether you make the shortlist.
A route for each buyer
Engineers, procurement and directors want different answers. Each gets a clear route to theirs.
Proof without the hype
Case studies, client sectors and outcomes presented as evidence, including when clients can't be named.
The process, stated up front
How an engagement runs from first call to delivery, so a buyer can picture working with you before they call.
Found in search and AI answers
Pages for the problems buyers search for, structured so search engines and AI assistants can quote you.
An enquiry worth answering
A form that captures need, timeline and scale, so the first call starts from something real.
- Industrial supply
- Rebuild
A company we did this for: M1 Catalysts
An industrial catalyst supplier selling to engineers and technical buyers who assess capability before they ever make contact, and who dismiss marketing language instantly.
Marketing copy for a technical audience
Technical buyers are the hardest audience to write for because they are actively suspicious of persuasion. They want specification, tolerance, application detail and evidence, and the previous site gave them marketing copy, which reads as a company with nothing concrete to say.
The commercial problem was compounded by search. Highly specific technical queries were going to competitors with better-structured content, and increasingly to AI answers that had no reason to cite M1 as a source.
Written for the engineer, readable by machines
Write for the engineer. Real specifications, real application detail, real conditions, structured so a technical buyer can verify capability without contacting anyone, which is exactly how they prefer to buy.
Then structure that content so machines can read it too: proper schema, clear question-and-answer formatting, and specificity concrete enough that an answer engine has to attribute rather than paraphrase.
Six decisions that shaped the build, each made for a reason rather than an aesthetic.
- Written for engineersSpecification, application and tolerance detail rather than marketing language, technical buyers are actively suspicious of persuasion.
- Verifiable without contactEnough real detail that a buyer can assess capability alone, which is how technical purchasing actually happens.
- Structured to be citedProper schema and clear answer formatting so search engines and AI answer engines can quote the site as a source rather than paraphrase around it.
- Rankings protectedEvery existing URL mapped to a 301 with the technical archive migrated by hand, so the rebuild kept the visibility already earned.
What changed afterwards
- Cited by AIAppearing as a source in answer-engine results for technical queries
- Rankings heldFull archive migrated with every URL redirected
- Fewer basicsEnquiries arrive past the specification stage
- 5 weeksFrom kick-off to live, including the migration
“Mikkel was a terrific web design partner for us in launching our business. Strategic, collaborative, and thoughtful in his approach.”
Anthony K.M1 CatalystsWould your site make a buyer's shortlist? Start with a free audit.
See what the audit checksB2B website design, priced up front
Two fixed-price projects to get the site right and two monthly partnerships to keep it working. Most clients start with one project, then add one partnership.
Rebuild
We work out what buyers need to see before they shortlist you, then write, design and build the site around it.
- 8 to 16 weeks typical
- Rankings protected
- Any platform
From$9,500
- Discovery: your buyer, competitors and search demand
- Positioning and message agreed before design
- Copy written for every page
- Custom design, built from a blank canvas
- Dedicated mobile layout
- Full migration with rankings protected
- Structured so AI answers can cite you
- Training walkthrough and 30 days of support
Launch
We build your new site from a settled design and content, with every capability page in place, and move everything across without losing rankings.
- 4 to 8 weeks typical
- Fixed price
- No downtime
From$5,000
- Structure and sitemap agreed before build
- Your design built custom in Squarespace
- A separate layout built for phones
- Existing content moved across by hand
- Every URL redirected so rankings hold
- CRM, booking and marketing tools connected
- Cross-browser and cross-device QA
- Training walkthrough and 30 days of support
Grow
Each month we add pages for the problems your buyers search for, so more of the right companies find you first.
- Quarterly builds
- Always on
- Judged on enquiries
From$2,000/mo
- A content plan built on real commercial demand
- Pages published every month, written by us
- Existing pages improved as well as new ones added
- Technical health watched continuously
- Structured and marked up to be quotable by AI
- Authority built deliberately, month over month
- Reports built around enquiries
- Quarterly reset on what is actually working
Maintain
Send us new projects, products and changes and we add them within 48 hours, so the site stays accurate.
- A standing weekly slot
- 48-hour turnaround
- No contract
From$1,500/mo
- Send a change however suits you and it gets done
- A standing weekly slot for your site
- We work in your channels, not a ticket queue
- Problems caught before you notice them
- New sections and campaign pages on request
- Uptime, speed and integrations watched
- Quarterly review of what is losing you enquiries
- A real person, replying within 48 hours
Grow and Maintain can run together after any project, with 10% off the combined fee. Not sure which you need?
How your B2B website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site, and you get the timeline in writing before anything starts.
Discovery
One call and a short form. Who buys from you, what they check before they shortlist a supplier, and what loses you deals today.
Copy first
We write your homepage copy first and show it on a mockup, then every other page. You see the words in place before we design.
Design and build
Built custom from a blank canvas, desktop and mobile, with SEO, schema and analytics wired in as we go, not bolted on after.
Launch and handover
Every URL redirected so existing rankings hold, then training, 30 days of support, and full ownership in your name.
3 to 4 hours That is all the time it takes from you: a discovery call, a copy review and a site review. Gathering content and images is usually the longest part, and it can run in parallel.
Rated 5.0 by every client we've built for
Real reviews from real clients, with their names and their websites attached.
Read all reviews“He’s a businessman himself who made it a point to understand my business. If you can articulate it, he can make it. He is perhaps the clearest communicator of any web designer I have ever worked with.”
Reed B.YGT Management“He has a rare combination of design artistry, technical depth, and human intuition that makes a brand feel alive.”
Brett L.Ajarro“He listened carefully, asked the right questions, and consistently delivered work that captured exactly what I was hoping for.”
Duncan M.Not Just Another Shark“He offered clarity and a path forward at a time of uncertainty, and he turned my website into something that truly represents my vision.”
Charli T.EduVentura“Mikkel truly went above and beyond in creating a great website for me. Will definitely recommend to others in the future.”
Michael K.Stratamaki Studio
Have a question about your company's site first?
Safe to switch, easy to run, yours to keep
Rankings held
Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in enquiries keeps working.
Updated in-house
Products, projects, case studies and pages are all editable in-house, with a recorded walkthrough of your own site.
Yours outright
The domain, the website account and every piece of content are in your name from day one, with no agency lock-in.
Guides for B2B companies
All guidesQuestions B2B companies ask us
Straight answers before you book anything.
Still have a question?Ask us directly, or talk it through with us on a free 15-minute call.
What makes a B2B website different from a consumer one?
The buyer. A B2B purchase is usually researched by several people over weeks, and each wants evidence: capability, process, proof and risk. A B2B site is built to answer those questions in order, rather than to persuade in a single visit.
Will we lose our current search rankings?
No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in enquiries keeps working. Some movement in the first two weeks is normal while Google recrawls the site, and a lasting drop only happens when a migration is not mapped.
What will our company's site be built on?
Squarespace, on Launch and Rebuild. We build only on Squarespace, so we know it inside out: the design is custom, the site ships in weeks, and your team can change text and add pages without paying a developer. Hosting and security are handled.
Our buyers are technical. Should the site be written for them?
Yes, on the pages they read. Technical buyers want specifications and limits stated plainly, and they dismiss marketing language. Directors want the outcome and the risk. We write each page for the person who reads it.
We can't name most of our clients. How do we show proof?
By describing the work instead: the sector, the problem, what was done and what changed. Our guide to proving expertise without case studies covers the options.
Should a B2B website show prices?
Usually not a price list, but a starting point, typical project sizes or how pricing works helps buyers qualify themselves. Enquiries from companies that can't afford you cost time on both sides.
Will the site help us show up in AI answers?
Who writes the content, and can we review it?
We write every page and share it for your review before design begins. B2B companies usually know their subject far better than any writer, so this is where your team corrects the detail. You can correct anything at document stage, and nothing goes live without your approval.
How much of our time will this take?
Three to four hours: a discovery call, a copy review and a site review. Gathering photography is usually the longest part, and it can run in parallel. Reviews are scheduled around your busiest periods, so nothing needs your attention when you are stretched.
What does it cost, and who owns the site?
Projects start from $5,000, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins, no hourly billing and no scope surprises. You own the result outright: the domain, the website account and every piece of content are in your name from day one, with no agency lock-in. Full detail on the pricing page.
See where your company's site stands
Enter your address and get scores for speed, search, accessibility and trust in about a minute.